Everybody is only now discovering just what Durex actually stands for—and it’s nothing like they thought.

It was initially established as the London Rubber Company in 1915, and subsequently became a leading brand of c****m after buying the trademark in 1929. Over the years, it brought in innovations like anatomically designed rubbers, electronic testing, and international advertising.

While most believed that the name was “during ***” or merely durability, the BBC indicates Durex is actually an acronym for Durability, Reliability, and Excellence—something the corporation continues to uphold today.

Most of those on the internet were shocked by the news, as there were some jocular remarks and others who said how they learned of it while studying brand names.

Durex continues to emphasize performance, ensuring its products are safety and comfort-tested. According to its website, the company works with health experts to provide everyone everywhere with better, safer experiences.

The company began producing its own c*****s in 1932 and has since been a sexual well-being world leader.