A Perth number plate has become viral thanks to its innovative disguise, and it has generated a social media storm. The effort made by the driver to try and trick Western Australia’s transport department is more interesting, considering that nearly 1,000 personalized plates were denied last year as they had offensive content.

Plates like SAUC3D and RAMP4GE were declined for proposing inappropriate or unlawful activities. Personalized plates are more of a hit among men, even though not all proposals pass through the review process. In some way, this plate slipped through unnoticed.

The episode speaks to the ability of social media to transform the mundane into web phenomena, rewarding creativity and humor in unforeseen ways. Intentional or not, the driver of the plate has left a mark on the web.